Effective Date: September 5, 2026
This Cookie Policy explains how Consultwhiz Consultancy & E-Commerce Services, operating under the brand WhizWiser (“WhizWiser”, “we”, “us”, or “our”), uses cookies and similar technologies when you visit or use whizwiser.com, our applications, dashboards, products, and related Services.
This Cookie Policy should be read together with our:
- Privacy Policy;
- GDPR & UK GDPR Privacy Notice; and
- Terms of Service.
For privacy-related questions, contact:
1. What Are Cookies?
Cookies are small text files or similar technologies that may be stored on your device when you visit a website.
Cookies allow websites and applications to remember information about your visit, maintain sessions, understand how users interact with services, and provide or measure certain functionality.
We may also use technologies similar to cookies, including:
- Tracking pixels;
- Web beacons;
- Software development kits (“SDKs”);
- Local storage;
- Tags;
- Scripts;
- Advertising identifiers; and
- Similar technologies.
For simplicity, this Policy refers to all of these technologies collectively as “cookies and similar technologies.”
2. Why WhizWiser Uses Cookies
We may use cookies and similar technologies for the following purposes:
- Operating our website;
- Maintaining user sessions;
- Authenticating accounts;
- Protecting accounts and preventing fraud;
- Remembering preferences;
- Measuring website performance;
- Understanding how visitors use WhizWiser;
- Improving our products;
- Measuring marketing campaigns;
- Understanding advertising performance;
- Delivering or measuring advertising;
- Supporting conversion tracking;
- Detecting technical problems; and
- Improving the overall user experience.
3. Categories of Cookies
We generally classify cookies and similar technologies into the following categories.
3.1 Strictly Necessary Cookies
These technologies are necessary for the website or application to function properly.
They may be used for:
- Login and authentication;
- Account security;
- Session management;
- Maintaining user preferences necessary for functionality;
- Preventing fraudulent activity;
- Load balancing;
- Security;
- Network management; and
- Other essential technical functions.
Because these technologies may be necessary for the operation of the Services, they may not always be capable of being disabled through our cookie preference tool.
Where required by applicable law, we rely on an appropriate legal basis for their use.
4. Functional Cookies
Functional technologies help us provide features requested by users and remember preferences.
They may be used to:
- Remember settings;
- Maintain user preferences;
- Improve navigation;
- Remember selected configurations;
- Support product functionality; and
- Provide requested features.
Where a functional technology is not strictly necessary, we may request consent before activating it where required by applicable law.
5. Analytics Cookies
Analytics technologies help us understand how visitors interact with WhizWiser.
We may use analytics services including:
Google Analytics
Google Analytics may help us understand:
- Website traffic;
- Page views;
- User interactions;
- Traffic sources;
- Device information;
- General usage patterns; and
- Website performance.
Microsoft Clarity
Microsoft Clarity may help us understand how visitors interact with pages and interfaces, including certain interaction and session information.
PostHog
PostHog may be used for product analytics, feature usage analysis, user interaction measurement, and product improvement.
Google Tag Manager
Google Tag Manager may be used to manage tags and scripts deployed on our website.
Google Tag Manager itself may not necessarily collect the same information as an analytics service, but it may enable other technologies to operate.
6. Advertising and Marketing Technologies
WhizWiser may use advertising and marketing technologies to promote our products and measure advertising effectiveness.
These may include:
- Google Ads;
- Meta Pixel;
- LinkedIn Insight Tag;
- Conversion tracking technologies;
- Advertising identifiers;
- Retargeting technologies; and
- Similar technologies.
These technologies may allow us to understand:
- Whether users interacted with an advertisement;
- Which marketing campaigns generated visits;
- Whether users completed certain actions;
- Advertising performance;
- Conversion activity;
- Campaign attribution; and
- General audience characteristics.
Where required by applicable law, we will obtain consent before activating non-essential advertising technologies.
7. Google Ads
WhizWiser may use Google Ads technologies to advertise our products and measure campaign performance.
Google Ads technologies may allow us to:
- Measure conversions;
- Attribute website activity to advertising campaigns;
- Understand campaign performance;
- Create or measure audiences where legally permitted; and
- Improve advertising effectiveness.
Depending on the technologies used and your location, Google may process information in accordance with Google’s own privacy policies and terms.
You can manage certain advertising preferences through Google’s available advertising controls.
8. Meta Pixel
WhizWiser may use Meta Pixel or related Meta technologies to:
- Measure advertising performance;
- Understand conversions;
- Measure website interactions;
- Improve advertising campaigns;
- Create audiences where legally permitted; and
- Conduct advertising attribution.
Where required, WhizWiser will seek appropriate consent before activating non-essential Meta advertising technologies.
9. LinkedIn Insight Tag
WhizWiser may use LinkedIn Insight Tag to:
- Measure website activity;
- Measure advertising conversions;
- Understand campaign performance;
- Support advertising attribution; and
- Build or analyze audiences where legally permitted.
Where required, such technology will only be activated after appropriate consent.
10. Consent for Non-Essential Technologies
For visitors located in jurisdictions where consent is required, WhizWiser intends to obtain consent before activating non-essential cookies and similar technologies.
This may include analytics and advertising technologies.
Our cookie consent mechanism may allow you to:
- Accept all optional technologies;
- Reject optional technologies;
- Select individual categories; and/or
- Change your preferences later.
The exact options available may depend on your location and applicable legal requirements.
11. Withdrawing or Changing Cookie Consent
If you have previously provided consent, you may change or withdraw your preferences through the cookie controls made available on our website.
Withdrawing consent does not affect the lawfulness of processing that occurred before the withdrawal.
Some strictly necessary technologies may continue to operate because disabling them could prevent the website or application from functioning correctly.
12. Cookies Used in the WhizWiser Application
When you log in to WhizWiser, we may use cookies or similar technologies to:
- Keep you authenticated;
- Maintain secure sessions;
- Remember account settings;
- Protect against unauthorized access;
- Maintain application functionality; and
- Support the operation of your account.
These technologies may differ from those used on our public marketing website.
13. Third-Party Cookies
Some cookies or similar technologies may be placed or controlled by third-party service providers.
These providers may include:
- Google;
- Meta;
- Microsoft;
- LinkedIn;
- PostHog;
- Other analytics providers;
- Advertising providers;
- Infrastructure providers; and
- Other service providers used by WhizWiser.
Third-party providers may process information in accordance with their own privacy policies and terms.
WhizWiser does not control all data processing performed by third-party providers.
14. International Data Transfers
Some third-party providers may process information outside your country of residence.
WhizWiser is operated from India and currently uses infrastructure that may process or store information in Singapore.
Third-party providers may process information in other jurisdictions, including the United States or other countries.
Where required by applicable privacy law, appropriate safeguards will be used for international transfers.
Additional information is available in our Privacy Policy and GDPR & UK GDPR Privacy Notice.
15. Cookie Duration
Cookies may be:
Session Cookies
These generally expire when you close your browser or when the applicable session ends.
Persistent Cookies
These remain on your device for a defined period or until they are deleted.
The duration of individual cookies may vary depending on the provider, purpose, and configuration.
Some third-party technologies may have their own retention periods.
16. How to Manage Cookies Through Your Browser
Most modern browsers allow you to control or delete cookies through browser settings.
You may be able to:
- Block cookies;
- Delete existing cookies;
- Allow only certain websites to use cookies;
- Block third-party cookies; or
- Receive notifications before cookies are stored.
However, disabling certain cookies may cause some WhizWiser features to stop working properly.
Browser controls do not necessarily replace WhizWiser’s cookie-consent mechanism where applicable law requires consent.
17. Do Not Track Signals
Some browsers and devices provide “Do Not Track” or similar privacy signals.
Because there is currently no universally consistent technical standard for responding to all such signals, WhizWiser may not respond to every browser-based Do Not Track signal.
Where applicable law requires recognition of a legally recognized privacy preference signal, WhizWiser will take appropriate steps to comply.
18. California Privacy Rights
California residents may have rights concerning the use of cookies and similar technologies, particularly where those technologies are considered a “sale” or “sharing” of personal information or are used for certain forms of targeted or cross-context behavioral advertising.
WhizWiser does not sell personal information for monetary consideration.
However, certain advertising and audience technologies may involve disclosure of information to advertising platforms for advertising measurement, attribution, audience creation, or similar purposes.
Where applicable California law treats such activity as “sharing” or otherwise provides an opt-out right, WhizWiser will provide the applicable mechanism.
California privacy requests may be submitted to:
19. UK and European Economic Area Users
For users located in the UK or EEA, WhizWiser will use cookies and similar technologies in accordance with applicable privacy and electronic communications requirements.
Where consent is required for non-essential cookies or similar technologies, we will seek consent before activating those technologies.
We will not treat simple continued browsing or inactivity as consent where applicable law requires affirmative consent.
You may withdraw or change your consent at any time through the available cookie controls.
20. India Users
WhizWiser may use cookies and similar technologies when providing its Services to users in India.
The use of cookies and related technologies may be governed by applicable Indian privacy, data protection, information technology, consumer protection, and other applicable laws.
Where consent or notice is required, WhizWiser will provide appropriate information and controls.
21. UAE, Australia, and Other International Users
WhizWiser may provide its Services internationally, including to users in the United Arab Emirates and Australia.
Cookie and privacy requirements may differ between jurisdictions.
We may adapt cookie controls and consent mechanisms based on applicable legal requirements and the user’s location.
22. Changes to This Cookie Policy
We may update this Cookie Policy from time to time.
Changes may be made when:
- We introduce new products;
- We add new analytics tools;
- We introduce new advertising technologies;
- We change our website;
- Third-party providers change;
- Applicable laws change; or
- Our privacy practices change.
The “Last Updated” date at the beginning of this Policy indicates when it was most recently revised.
23. Contact Us
If you have questions about cookies, tracking technologies, consent, or privacy, contact:
Consultwhiz Consultancy & E-Commerce Services
Operating WhizWiser
Sirohi, Rajasthan, India
Legal & Privacy Contact:
legal@whizwiser.com
Website: whizwiser.com
